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An Introduction to Cantarella Bros | |
In the beginning....
 Australia, as an English colony, was traditionally a tea drinking nation; however early post World War II millions of Europeans were migrating to Australia in search of a new life. As the migrant population grew, so did the demand products that were a part of their European lifestyle. |
 In 1958 after becoming frustrated by the lack of quality, fresh Espresso coffee, Orazio and Carmelo Cantarella (The founders of Cantarella Bros.) began roasting small amounts of coffee at their premises in Sydney’s Haymarket, initially supplying the Sydney 'Italian' cafés. The 'Vittoria Coffee' brand was born. |
Australia's cafe society develops
 Cantarella's leadership in the development of Australian coffee culture through Vittoria Coffee is well recognised. Initially making 'Italian Style coffee famous' through cafes and continental delicatessans, Cantarella CEO Les Schirato broadened the experience to mainstream Australia by introducing pure coffee to supermarkets - now a category worth nearly $90 million. |
The company today
 As well as a major importer of European food, Cantarella Bros is the largest pure coffee company in Australia. Over one in every three cups of coffee enjoyed at home is a Cantarella Brand.
In 2004, Family Business Australia named Cantarella Bros Family Business of the Year - 2nd gen.
Cantarella Bros is headed by Les Schirato, CEO & a company director. Les is responsible for taking the company from a $2.5m turnover in the early 80's to a budget of $135m in 2004. A recipient of the coveted Australian Entrepreneur of the Year Award & the 2004 AMI Marketing Innovation national award, Les is known as Australia's 'Coffee King' and is a sought after speaker and contributor to business & marketing texts.
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Learn more about Cantarella Bros by visiting the Cantarella Bros website - via the link in the column on the right.
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