Study Centre - Guerilla Marketing
Minimal budget for maximum impact.
The cornerstone of Vittoria's marketing strategy is to maximise the impact and 'cut through' of all our marketing activities while minimising spend. While our spend on advertising and promotion may not reach the dizzying heights of the multinational companies with whom we compete, the Vittoria Coffee brand surpasses the level of awareness of our multinational competitor brands. Proof of this lies in the fact that we are the dominant market leader in pure coffee.
Here are some examples of our 'Guerilla' Marketing activities over time: