Sydney, Australia (May 2021) - Vittoria Coffee today launched their new 2021 Fashion Series cups as part of their exclusive category sponsorship of Fashion Week. The new designs feature collaborations with Australian designers We Are Kindred, Macgraw, Alice McCall, VENROY and Rebecca Vallance.
Vittoria Coffee is a third-generation family-owned Australian business and long-standing supporter of the Australian fashion industry. For several years, Vittoria have partnered with some of Australia’s greatest design talent, featuring their prints on limited edition ceramic and takeaway cups. These cups are available at venues serving Vittoria Coffee. Ceramic cups are available to purchase at vittoriacoffee.com.
“We’re excited to return to Carriageworks this year to showcase the 2021 Vittoria Fashion series designs alongside Australian designers. These cups allow us to engage with customers in a unique way, while continuing our support of the local fashion industry. We’re looking forward to expanding our involvement with the industry now more than ever.” said Rolando Schirato, Managing Director, Vittoria Food & Beverage
Complimentary Vittoria Coffee will be available to all guests through a large-scale pop-up cafe at Carriageworks featuring a massive, bespoke, hand-painted mural by Sydney-based studio Lynes & Co. Vittoria will also be available at various offsite shows, all served in the new Fashion Series cup designs.
The Vittoria Vending Machine will be onsite again this year where attendees can make a $2 donation to receive a limited edition ceramic reusable latte cup featuring the new designs, with all proceeds going to Oz Harvest.
Inspiration behind the 2021 Fashion Series cup designs:
Eclectic brand Alice McCall transports us back to the 70’s with her design inspired by Woodstock
Festival, polaroids and records, reinterpreted through florals and tones of lavender.
Sister duo Macgraw were inspired by their parents' beautiful love story. Tess Macgraw hand sketched the rose print in their favourite colours of love for the first design - burgundy and pink, contrasted with black and white across their second design.
Rebecca Vallance print is reminiscent of Parisian gardens, in particular the Jardin Du Luxembourg garden, bringing a sense of vibrancy and togetherness. She wanted to utilise a print to bring lightness and joy to the collection.
Bondi Born VENROY’s seasonal prints are salutations to the sun. European motifs of cherubs, ancient artifacts, medieval coins and olive branches are direct references to Greek and Italian renaissance art. An art deco inspired print alludes to the retro architecture of Bondi Beach.
We Are Kindred are known for their signature floral inspired designs, and their Fashion Series print pays homage to their childhood and their Mother and Grandmother’s beautiful garden, bringing to life the beautiful pink flowers they so fondly remember.