News: Behind The Scenes
Mercedes-Benz Fashion Week Australia 2018
Gold was this season’s hottest colour and nowhere else was this trend more evident than the Vittoria Coffee pop up installation at Mercedes-Benz Fashion Week Australia 2018. The instillation featured black gloss flooring to compliment and contrast with the high shine gold finishes of our coffee bar. Five scrolling digital screens and life-size lightboxes brought to life our designer partners. Throughout the seven day event, Vittoria Coffee baristas were ever present to provide much needed fuel to the who’s who of fashion!
Our collaboration with MBFWA includes the production of bespoke printed cups designed by emerging and iconic Australian designers. These Fashion Series Cups represent the convergence of two trend setting worlds; fashion and coffee. The 2018 Fashion Series Cups featured new designers, Dion Lee and Insted We Smile., alongside returning designer partners; We Are Kindred, Macgraw, Aje and P.E.Nation. Our range of takeaway cups can be found in your local Vittoria Café until August, and for the first time we have also launched a reusable range of cups exclusively available on our online store.
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