Vittoria Coffee Fashion Series 2017: Macgraw
We think that Vittoria Coffee and the Macgraw fashion house make the ultimate pairing.
Since its foundation in 2012, the eponymous fashion house founded by Beth and Tessa Macgraw has cemented itself at the forefront of the Australian fashion industry and they have the accolades to prove it. After their debut at the 2014 Mercedes-Benz Fashion Week, Elle Australia labelled them as 'designers you need to know'. The awards have followed. In 2016, Macgraw took out 4 of Australia's top design awards. The Tiffany & Co. National Designer Award, The BT Award, The Regional International Woolmark Prize, and The Australian Fashion Laureate for Best Emerging Designer.
Every piece is a considered item for Beth and Tessa who strive for a fresh take on femininity and youthful opulence with an easy yet unique, detail oriented design.
Aside from being fashion forward, they share the Vittoria passion for innovation. Recently they innovated a completely new technique with merino wool that allows a superfine 100% merino lace that doesn't crease. They literally developed an entirely new way of producing wool.
We are honoured to have Macgraw designing one of our Vittoria Coffee limited fashion cups, coming to you this season.