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Vittoria at National Restaurant Association Trade Fair
Team Vittoria created a custom-designed espresso bar that immediately set the brand apart from 1800 other exhibitors. Composed of dark wood, marble and brass, and equipped with a Faema E61 coffee machine, four dapper baristas, and a Santa Vittoria water bar, the stand cast a seductive spell. It resembled a high-end café; from Milan transplanted to Chicago's McCormick Place Convention Center. Showgoers thronged the stand from the get-go, eagerly sampling our espresso and cold brew menu.
Educating American drinkers about the way Vittoria makes coffee was also integral to the event. When attendees asked our baristas for "a black coffee with cream and sweetener - a typical request - they were persuaded to try a perfectly made flat-white or frothy latte instead. "People loved the taste of our coffee - it was an amazing reaction," said Schirato. "Over time we can change drinking habits. The show enabled us to spread the Vittoria gospel in a compelling, sophisticated and unique manner."
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^Source: IRI-Aztec, MarketEdge, Grocery Wtd, Qtr to 18.02.2018. Total Beans & Ground Coffee, Value (Dollars) *Nespresso is a trademark of Societe des Produits Nestle SA. Neither that company nor its affiliates have manufactured or endorsed this product in any way and have no association to Vittoria Food & Beverage or the Vittoria® Coffee brand. Compatible with Nespresso original machines (not compatible with the Vertuo System).