Purchase exclusive varieties you won't find anywhere else: premium lines usually only available for our foodservice partners, specialty coffee, 100% certified organic Rainforest Alliance, limited edition single origin releases, and our Special Bar range of light, medium and dark roasts.

Whether your favourite brew is a traditional Italian espresso or you prefer a milk-based drink like a latte, we've got a flavour profile to suit your tastes.

Your coffee arrives in nitrogen-flushed, vacuum sealed foil packaging with a one-way valve. This maximises flavour, aroma and taste.

Fast delivery: We ship orders daily across Australia incl. Sydney, Melbourne, Brisbane, Perth, Adelaide and all regional areas. If you're a customer in New Zealand, Singapore, Germany, Italy, the UK, and the US you can also enjoy our products, delivered fresh to your door.

The number of cups depends on how much coffee you use per cup. For example, Vittoria mentions that their 1 kg bag, with a typical espresso-dose of ~21-23 g, yields a certain number of servings.

As a general estimate, depending on dose size, brewing method and whether using single or double shots, you might expect somewhere between 40 and 140 cups from a 1 kg bag.

Tip: If you brew heavier (larger dose or longer draw) your bag will yield fewer cups; light doses and shorter draws stretch it further.

For more information, see How Many Cups of Coffee in a 1kg Bag of Beans?

Arabica beans tend to be larger, sweeter in flavour, often more expensive.

Robusta beans generally deliver a stronger “classic coffee” flavour, more body, often higher caffeine and more bitterness.

What this means for you:

If you prefer a smooth, nuanced cup with subtle flavours, you’ll favour Arabica-dominant beans.

If you brew espresso or milk-based drinks and want robust crema, fuller body and stronger flavour, a Robusta-enhanced blend could work well.

Understanding what you like in the cup helps you choose the right blend.

To learn more, see Arabica vs Robusta Beans: Differences Explained

Unopened whole-bean packages can remain good for up to 12 months if sealed and stored correctly.

Once you open the bag, the flavour and aroma start to degrade quickly. In many cases, the best flavour period is perhaps one to two weeks after opening.

For a deeper dive, see How Long Do Coffee Beans Last?

To keep your coffee at peak freshness and flavour:

Keep them sealed:

Once opened, reseal the bag tightly or store beans in an airtight container.

Avoid air, light, heat and moisture:

Store beans in a cool, dark pantry - not in the fridge or freezer. Temperature fluctuations and moisture can damage the flavour.

Use within 2–4 weeks of opening:

Vittoria’s nitrogen-flushed, one-way valve packaging keeps beans fresh before opening. After opening, for best results, enjoy within a few weeks.

Only grind what you need:

Grinding releases aroma and accelerates oxidation, so grind your beans just before brewing for the freshest flavour.

For more information, see How to Store Coffee Beans Once Opened So They Stay Fresh

Milk-based Coffee Drinks

Flat White: A single espresso shot topped up with steamed milk and a small layer of micro-foam; approx. ⅓ coffee : ⅔ milk.

Cappuccino: Single espresso in a 170 ml cup, filled with steamed milk and foam (often with a sprinkle of chocolate on top).

Caffè Latté (Latte): A taller drink (around 260 ml) – one espresso shot topped up with steamed milk and approx. 1 cm of foamed milk on top.

Piccolo Latté: A smaller format – a single espresso shot in a 4 oz cup or glass, topped with steamed milk (like a mini latte).

Mocha: Starts with a single espresso shot, adds drinking chocolate, then steamed milk - a good choice for those who like chocolate + coffee.

Affogato: One shot of espresso served with two scoops of ice-cream. (While not strictly a milk-based coffee, the blog includes it under the “milk coffee” heading as a dessert-style option.)

Black Coffee Drinks

Espresso (Short Black): A single 30 ml shot of espresso with nothing added.

Long Black: Hot water is poured first (⅔ cup), then a double espresso is added on top, preserving the crema and delivering fuller aromatic taste.

Ristretto: A single dose of espresso but extraction is restricted, so only ~15 ml rather than 30 ml - strong, very smooth, less bitter.

Macchiato: Single shot of espresso “marked” with a very small dash of textured milk. The blog notes that modern Australian cafés may use “long macchiatos” (double-shot + milk) or variants.

How this helps you pick beans:

If you brew mainly milk coffees (flat whites, lattes, cappuccinos, piccolo), look for beans/blends and roast profiles that hold up well against milk - fuller body, bold flavour, good mid to dark roasts.

If you prefer black coffees (espresso, long black, ristretto, macchiato) then beans/blends with pronounced origin character, medium roasts or lighter (if you like brighter flavours), and clarity of flavour will serve you best.

Knowing which drink style you aim for helps you align your bean choice, roast level and flavour profile accordingly - this improves satisfaction and helps you get the most from your purchase.

For more information, see Australian Coffee Types Explained

Choosing the right roast can make a big difference to the flavour in your cup. Here’s a simple guide to help you select the best Vittoria roast for your preferred brew method:

Espresso Machines & Moka Pot:

Choose a medium to dark roast. These roasts extract rich, full-bodied flavours with low acidity and pair beautifully with milk. Blends like Espresso, Mountain Grown, or Oro work especially well.

Milk-Based Coffees (flat white, latte, cappuccino):

Opt for a darker roast for more intensity that cuts through milk. Look for blends with chocolatey, nutty, or caramel notes.

Black Coffee (long black, Americano):

A medium roast is ideal. It balances sweetness and acidity and allows the character of the beans to shine.

Filter, Pour-Over or Aeropress:

Choose a lighter to medium roast. These roasts highlight delicate flavours and aromatics. They’re perfect if you enjoy fruitier or more vibrant notes.

If you’re unsure, start with a medium roast - it’s the most versatile and performs well across most brewing styles.

For more information, see Light, Medium and Dark Coffee Roasts Explained

Using the right grind size helps you get the best flavour from your Vittoria beans. Here’s a quick guide:

Espresso Machine:

Use a fine grind, similar to table salt. If your shot pours too quickly, grind finer. If it’s too slow or tastes bitter, grind slightly coarser.

Stovetop / Moka Pot:

Use a fine-medium grind—finer than filter, but not as fine as espresso.

Pour-Over / Dripper:

Medium grind, similar to sand. Adjust finer for slower brewers (e.g., V60) and coarser for faster ones (e.g., flat-bottom drippers).

Aeropress:

Somewhere between fine and medium, depending on your recipe.

French Press / Plunger:

Use a coarse grind to avoid muddy or silty brews.

Cold Brew:

A very coarse grind (breadcrumb-like) delivers a smoother, less acidic cold brew.

Tip: Always adjust in small increments - tiny changes in grind size can significantly affect flavour and extraction.

Yes! Subscribe and save up to 25% on the regular price for life.

Choose your renewal frequency: weekly, fortnightly, monthly, or every 6 or 8 weeks, and cancel anytime.

Set and forget means you'll never run out - that's one less thing to worry about.

See our subscriptions.

Are you a workplace? We offer office coffee supplies, too!

You'll partner with an Australian family-owned and operated business with more than 65 years experience as pioneers in the industry.

Buy with confidence because you're dealing with Australia's No. 1 pure coffee brand^.

Our partner program is so much more than great wholesale prices. Your team will receive comprehensive barista training, state-of-the-art equipment, bespoke signage, and dedicated marketing support to help your business thrive in a competitive market. And, most importantly, give your customers the ultimate experience every time.

Whether you're a small café, hatted restaurant, five-star hotel or an international airline like Qantas, you can always trust our coffee.

For more information, see our wholesale coffee page.