Why Vittoria?

We are more than just a coffee supplier, we are a partner that offers unmatched support.

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Wholesale coffee partner program

For over 65 years, we’ve been roasting the freshest 100% Arabica coffee right here in Australia.

Our wholesale coffee partner program is designed to offer more than just exceptional coffee beans – it’s about empowering our partners with unparalleled levels of support.

Whether your business is a household name, like Qantas or Merivale, or you’re a small business proprietor starting out or just looking to change, we blend the personal touch of a family-owned Australian business with the resources of a large, iconic household brand to help you succeed in today’s dynamic market.

Our coffee

At the core of our operation lies a singular vision – scouring the globe for the finest 100% Arabica beans to craft the world’s most exceptional coffees. We’ve been doing it for over 65 years.

These days, our expertise is supported by our state-of-the-art roastery in Sydney.

Our quality process involves 23 stages allowing us to scientifically analyse crucial variables such as the moisture content of green beans, acidity, pH, density, brix, total dissolved solids, and caffeine levels. This precision, combined with sensory testing, provides a comprehensive understanding of every blend, enabling us to replicate our coffees with unrivalled consistency.

You can always trust our coffee.

Case Studies

Read more about out customer stories and our joint efforts to support business growth.

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What our customers have to say

Baristas & training

A truly exceptional cup of coffee is the result of meticulous attention to detail, from bean selection to the art and science of roasting. Yet, it’s the skill and dedication of the barista that truly brings coffee to life.

We recognise the pivotal role of the barista in shaping the coffee experience.

That’s why we’re committed to providing comprehensive training programs, available on-site or at our dedicated coffee training centres around the country.

We offer barista certification courses, training resources and specialised one-on-one training to all our partners. Your team will go deep into the nuances of espresso preparation, understanding all the variables that impact extraction including grind size, temperature, extraction time, weight, tamping and other controllable variables, to deliver consistent, exceptional coffee.

For experienced baristas who don’t require training, we offer opportunities to represent Vittoria Coffee as ambassadors providing promotional opportunities for your venue.


We supply an extensive range of state-of-the-art coffee equipment from Faema through our exclusive partnership of over 50 years, as well as La Marzocco, Mahlkonig and many more. Our commercial machines hold stable temperatures to the group heads, keep consistent pressure and rarely break down. If they do, we have technicians available anytime, day or night.

Bespoke signage

The Vittoria brand is a symbol of coffee excellence, but we know each customer has their own unique style. That’s why we customise our signage to each venue to complement the overall aesthetic. Our designers work closely with you and your team to understand your objectives and deliver considered solutions with  a team of professional sign writers and manufacturers.

Marketing for
hospitality businesses

From humble beginnings in 1958, we’ve been a part of Australia’s hospitality industry. From supplying Sydney’s first cafes and restaurants with our freshly roasted 100% Arabica coffees to driving the growth of cafe culture throughout the dynamic decades of the 1970s and 80s, we’ve played a pivotal role in shaping Australia’s famous coffee culture.
But hospitality is tough. Operators face an array of challenges that test their resilience and adaptability. We understand that success in this environment hinges on a number of factors beyond just the quality of the coffee you serve.

We operate like a hospitality marketing and design agency providing clients all over the world with naming ideation, brand and logo development supported by local marketing strategies to maximise awareness at launch.

We see ourselves as more than just suppliers. We’re an extension of your business, finding ways to help you operate and grow.

Our support covers:

  • Advertising
  • Shop Fit Outs
  • Service Flow
  • Labour
  • Training
  • Equipment
  • Publicity
  • Events & Sponsorships

We’re a community brand

We believe in playing a role in the community. We actively support charities and support industry events that celebrate art, hospitality and food. If you’ve been anywhere in Australia, there’s a good chance you’ve seen one of our carts pumping out the complete coffee menu with a healthy dose of latte art. Partnering with us means joining a network that thrives on mutual support and shared success.

We’re a family business

Over 65+ years, we’ve seen coffee brands come and go. Some disappear, others sell to the highest bidder. In the last few years, we’ve witnessed huge multinationals acquire a number of Australian coffee brands. Yet, we remain fiercely independent.

A privately held, third-generation family business with the scale to compete against the largest food companies in the world. If you’re serious about coffee, we think there’s no better partner to have in your corner.

We look forward to welcoming you to our family.

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