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A full circle approach

We recently undertook a collaborative project with the furniture power-house Coco Republic.

The project centred on the development of an in-store cafe 'L'Americano Espresso Bar'. Located in the heart of Alexandria, Sydney, the cafe combines Coco Republic's signature American design aesthetic and Vittoria Coffee's rich Italian heritage.

 

 

1. Brand Building

With a focus on ritualising the coffee experience within the cafe setting, all café items were developed in collaboration with Coco Republic. The design aesthetic draws upon Vittoria Coffee's authenticity and appreciation for great design.

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The Concept

The menu is in inspired by Chef Alex Kearns whilst the cafe aesthetic draws upon the character of Dickie Greenlead from the 1955 novel The Talented Mr. Ripley.

 

Coffee Bar

 

Logo

logo concept

 

Iconograph

iconograph

2. Fit Out & Activation

Fit out and Activation

 

Fit out

 

Customised Touch Points 

Customised touch points

 

Bespoke Crockery

crockery

 

crockery


L'Americano includes custom serviettes, coffee cups, coasters, premium signage, brass feature POS along with customer crockery designed and made by esteemed ceramic artist Bridget Bodenham.



Click here to visit the L'Americano website.

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