Being a lover of Vittoria Coffee at my favorite Coffee shop, seeing it for sale as an Instant Coffee I just had to buy a bottle, Oh how disappointed I was, three heaped teaspoons in a 300Ml Mug almost gave me the original Vittoria flavor and I do mean almost, I am a drinker of strong Black Coffee and this just not make the mark at $13.00 plus per 100G that is nearly the price I pay for a good quality Instant 250G Dark Roast Coffee, either make proper Instant Coffee or forget trying to enter the instant coffee market