L'Americano Espresso Bar
A full circle approach
We recently undertook a collaborative project with the furniture power-house Coco Republic.
The project centred on the development of an in-store cafe 'L'Americano Espresso Bar'. Located in the heart of Alexandria, Sydney, the cafe combines Coco Republic's signature American design aesthetic and Vittoria Coffee's rich Italian heritage.
1. Brand Building
With a focus on ritualising the coffee experience within the cafe setting, all café items were developed in collaboration with Coco Republic. The design aesthetic draws upon Vittoria Coffee's authenticity and appreciation for great design.
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The Concept
The menu is in inspired by Chef Alex Kearns whilst the cafe aesthetic draws upon the character of Dickie Greenlead from the 1955 novel The Talented Mr. Ripley.
Logo
Iconograph
2. Fit Out & Activation
Customised Touch Points
Bespoke Crockery
L'Americano includes custom serviettes, coffee cups, coasters, premium signage, brass feature POS along with customer crockery designed and made by esteemed ceramic artist Bridget Bodenham.
3. Events
Ongoing event support including the annual Sydney Indesign talks held in the Coco Republic showroom.
4. Digital & Social
Development of digital content Promoted via social media advertising.
5. Expansion
Support in new site roll outs L’Americano Brisbane, L’Americano Auckland, L’Americano Castle Hill, L’Americano Balgowlah, L’Americano Perth and L’Americano Canberra.
