It was in 1947, the Italian brothers Orazio and Carmelo first spotted an opportunity to introduce a taste of their Italian heritage to their new home, Australia. Beginning as a small family business importing products including mineral water, parmesan cheese and pasta to their adoptive country, they were longing for the much-loved Italian ritual of a daily espresso.
This yearning drove them to develop their own piece of Italy right here in Australia, because they knew that coffee is at its best when it's fresh. In 1958, the brothers began locally roasting their own premium 100% Arabica beans right here in Australia - long before the market understood this measure of quality. This was the beginning of the iconic Australian coffee industry we know and enjoy today, and in that moment, the pioneers of what has become a globally acclaimed industry found their new home.
Vittoria Coffee Brand
They began supplying small batches of the finest quality Arabica coffee to Sydney's first Italian cafés and restaurants, with each blend personally created by the family. Today, thanks to owner and entrepreneurial CEO, Les Schirato AM, Vittoria Coffee has grown to become a household name and continues to set the standard for Australia's iconic café culture and obsession with coffee.
Long Standing Partnerships
We are proud to have fostered long-standing relationships with our customers, and in partnership with them, we contribute to the growth of both their businesses and our own. Together we encourage one of the most developed specialty coffee markets in the world to flourish.
This hands-on approach, combined with a highly advanced distribution network, global warehousing and fulfilment capabilities, a dedicated sales force and an award winning marketing department, all contribute to Vittoria Coffee proudly standing as a highly visible and successful Australian business. Furthermore, it is widely acknowledged that our Australian based roasting facility is one of the most sophisticated in the southern hemisphere, roasting the finest quality beans sourced from producers the world over.