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BRAND BUILDING
Brand Building
We have been building our brand in collaboration with our customers for sixty years, growing from humble beginnings to an internationally recognised household name with a reputation for quality and taste. Our brand can be found everywhere, from the Qantas Airlines first class menu to university campuses, luxury hotels and award winning restaurants.
In-house Marketing
We have always been proud to control our marketing function internally. As a result, we are closer to our brand and most importantly to our customers. Our insights are based on firsthand knowledge and the collective experiences of our thousands of customers over many decades. This is a luxury we enjoy as a third-generation family business, with a corporate memory fully intact and passed down through family and long-serving staff.
In-house Marketing
We have always been proud to control our marketing function internally. As a result, we are closer to our brand and most importantly to our customers. Our insights are based on firsthand knowledge and the collective experiences of our thousands of customers over many decades. This is a luxury we enjoy as a third-generation family business, with a corporate memory fully intact and passed down through family and long-serving staff.
Brand Associations
Our campaigns have received worldwide acclaim. We are best known for our long-standing associations with key food and fashion related initiatives and ambassadors, as well as our unique celebrity engagements, including a series of print and TV spots with Oscar Award winning actor Al Pacino in his first ever endorsement. We've received the Australian National Multicultural Marketing award for our 'Heritage' campaign.
Guerilla Marketing
A long history of successful marketing coups has crystallised the marketing function as a core competency of our business. While tackling large- scale executions is a regular event, at Vittoria our heart lies in executing successful guerrilla marketing tactics. It is a skill passed down directly from our CEO, who in addition to many marketing awards is recognised for his accomplishments in 'marketing without money.'
Guerilla Marketing
A long history of successful marketing coups has crystallised the marketing function as a core competency of our business. While tackling large- scale executions is a regular event, at Vittoria our heart lies in executing successful guerrilla marketing tactics. It is a skill passed down directly from our CEO, who in addition to many marketing awards is recognised for his accomplishments in 'marketing without money.'
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^Source: IRI-Aztec, MarketEdge, Grocery Wtd, Qtr to 18.02.2018. Total Beans & Ground Coffee, Value (Dollars) *Nespresso is a trademark of Societe des Produits Nestle SA. Neither that company nor its affiliates have manufactured or endorsed this product in any way and have no association to Vittoria Food & Beverage or the Vittoria® Coffee brand. Compatible with Nespresso original machines (not compatible with the Vertuo System).