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BRAND BUILDING

Marketing with global impact. Vittoria Coffee pioneered espresso style coffee in the Australian market and was a key player in the development of café culture.
A close up of a white Vittoria Coffee cup with some freshly ground coffee beans being made into coffee

Brand Building

We have been building our brand in collaboration with our customers for sixty years, growing from humble beginnings to an internationally recognised household name with a reputation for quality and taste. Our brand can be found everywhere, from the Qantas Airlines first class menu to university campuses, luxury hotels and award winning restaurants.

3 young Vittoria Coffee employees working at an event standing with arms around each others waists
Al Pacino, the face of Vittoria Coffee

Brand Associations

Our campaigns have received worldwide acclaim. We are best known for our long-standing associations with key food and fashion related initiatives and ambassadors, as well as our unique celebrity engagements, including a series of print and TV spots with Oscar Award winning actor Al Pacino in his first ever endorsement. We've received the Australian National Multicultural Marketing award for our 'Heritage' campaign.

Trade Marketing F1 with Vittoria Coffee sponsorship
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Interview with the man behind the lens of @thecoffeegent
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Copyright © 2020 Cantarella Bros Pty Ltd trading as Vittoria Food & Beverage. All Rights Reserved.
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^Source: IRI-Aztec, MarketEdge, Grocery Wtd, Qtr to 18.02.2018. Total Beans & Ground Coffee, Value (Dollars) *Nespresso is a trademark of Societe des Produits Nestle SA. Neither that company nor its affiliates have manufactured or endorsed this product in any way and have no association to Vittoria Food & Beverage or the Vittoria® Coffee brand. Compatible with Nespresso original machines (not compatible with the Vertuo System).