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BRAND BUILDING

Marketing with global impact. Vittoria Coffee pioneered espresso style coffee in the Australian market and was a key player in the development of café culture.
A close up of a white Vittoria Coffee cup with some freshly ground coffee beans being made into coffee

Brand Building

We have been building our brand in collaboration with our customers for sixty years, growing from humble beginnings to an internationally recognised household name with a reputation for quality and taste. Our brand can be found everywhere, from the Qantas Airlines first class menu to university campuses, luxury hotels and award winning restaurants.

3 young Vittoria Coffee employees working at an event standing with arms around each others waists
Al Pacino, the face of Vittoria Coffee

Brand Associations

Our campaigns have received worldwide acclaim. We are best known for our long-standing associations with key food and fashion related initiatives and ambassadors, as well as our unique celebrity engagements, including a series of print and TV spots with Oscar Award winning actor Al Pacino in his first ever endorsement. We've received the Australian National Multicultural Marketing award for our 'Heritage' campaign.

Trade Marketing F1 with Vittoria Coffee sponsorship
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A collaboration between Vittoria and We Are Handsome.
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Interview: The Coffee Gent

Interview: The Coffee Gent

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Interview with the man behind the lens of @thecoffeegent
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Follow Our Story on Instagram

Slow swan. . . . . . . 📹 @_wen_hong
The caffettiera (or moka pot) is an excellent option for making coffee at home. It brews coffee by passing hot water pressurised by steam through ground coffee. . It consists of three chambers: the bottom one for water, middle chamber for ground coffee and top one for the final brew. . When the caffettiera is placed on the stove, the water heats up and generates steam in the bottom chamber. This increases the pressure in the chamber which forces the hot water up through the basket containing the ground coffee and into the top chamber where it is ready to be poured. . While some regard the coffee taste similar to espresso, the caffettiera only generates around 1.5 bars, nowhere near the nine bars achieved in traditional espresso machines. . But it’s a simple design that dates back to the 1930s. It’s also a lot more portable and the coffee taste is strong. It’s about as close as you can get to espresso without owning an actual espresso machine.
Coffee first, then we’ll talk. . . . . . . . . 📸 unknown (dm for credit)

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^Source: IRI-Aztec, MarketEdge, Grocery Wtd, Qtr to 18.02.2018. Total Beans & Ground Coffee, Value (Dollars) *Nespresso is a trademark of Societe des Produits Nestle SA. Neither that company nor its affiliates have manufactured or endorsed this product in any way and have no association to Vittoria Food & Beverage or the Vittoria® Coffee brand. Compatible with Nespresso original machines.