Marketing with global impact. Vittoria Coffee pioneered espresso style coffee in the Australian market and was a key player in the development of café culture.
We have been building our brand in collaboration with our customers for sixty years, growing from humble beginnings to an internationally recognised household name with a reputation for quality and taste. Our brand can be found everywhere, from the Qantas Airlines first class menu to university campuses, luxury hotels and award winning restaurants.
We have always been proud to control our marketing function internally. As a result, we are closer to our brand and most importantly to our customers. Our insights are based on firsthand knowledge and the collective experiences of our thousands of customers over many decades. This is a luxury we enjoy as a third-generation family business, with a corporate memory fully intact and passed down through family and long-serving staff.
Our campaigns have received worldwide acclaim. We are best known for our long-standing associations with key food and fashion related initiatives and ambassadors, as well as our unique celebrity engagements, including a series of print and TV spots with Oscar Award winning actor Al Pacino in his first ever endorsement. We've received the Australian National Multicultural Marketing award for our 'Heritage' campaign.
A long history of successful marketing coups has crystallised the marketing function as a core competency of our business. While tackling large- scale executions is a regular event, at Vittoria our heart lies in executing successful guerrilla marketing tactics. It is a skill passed down directly from our CEO, who in addition to many marketing awards is recognised for his accomplishments in 'marketing without money.'